Nowadays many digital tools, technologies and techniques exist for creating visuals and knowledge outputs. Companies are more and more producing these outputs in-house, as these tools become easier to use. When using this technology, employees need to use their creativity while recognising and resolving conceptual complications.
There are many creativity tools available online for use in a PE. Trainees have ready access to a multitude of online digital technology for creating promotional and social outputs for their PE operations.
In a web-based learning environment, online creativity tools and resources seem to inspire trainees to generate new ideas positively. In addition, brainstorming and knowledge-sharing activities through digital technologies enable trainees to view a topic from multiple perspectives, which can also help to perform idea generation tasks better. Design tools enhance creative thinking skills by providing design features for learners to develop their original ideas (1).
Imagine your PE has to create an innovative marketing campaign designed to build brand awareness and drive sales of your product or service.
Your goal is to produce a creative digital output that can be promoted on social media, website or used in email marketing.
There are a whole range of tools, technologies, and techniques you can use when producing creative outputs. Choosing the right methods and tools is just as important as using them. The process of finding what will work for your team, your ideas, and your project can be trial and error, but there are a few things to consider that will help your team to make choices and find the right tools to try out:
What do you actually need to do?
Defining what kinds of outputs you are looking for and what these outputs should achieve will help you to look for tools that actually suit your needs. Here are a few suggestions to get you thinking about how you might start using the concepts and tools:
How much time do you have ?
Time is key when learning new digital tools and techniques.
Do you need to buy anything ?
If your school does not have a budget to spend on the project, you might have to adapt to what you can do with free and open source tools.
Through this WebQuest trainees will learn to create and edit digital content in different formats and to express oneself through digital means.
There are many definitions of what a digital story is, but they all coincide in pointing out that digital stories combine traditional means of telling a story with different types of digital multimedia: images, audio, and video (graphics, text, recorded audio narration, video and music to present information on a specific topic).
In the classroom, digital storytelling tasks offer advantages that include heightened trainee engagement, creativity, problem-solving, and likely interaction and group dynamics skills, not to mention increased literacy with digital technology.
Digital storytelling is not only used in employer branding to attract top talents, but also more often used as a tool in selecting a right candidate.
Practicing digital storytelling in a PE can also help trainees to see the opportunities of using storytelling tactics in future job interviews and be more successful.
A Practice Enterprise represents different departments of a business such as reception, purchasing, human resources, operations and marketing, so trainees are able to undertake the tasks required by a particular PE department.
This task is for an individual trainee and assigned as the final PE project:
Through this WebQuest trainees will learn to create a personal story by using digital technology, practice presenting it in interview form or to a bigger group of people.
Through this WebQuest trainees will learn how storytelling in an interview can help them answer questions like ”Tell me about yourself” and ”What makes you unique”.