Differentiating between legal and illegal online content

Creation of an Image Bank

Creation and Protection of Original Content

Creation of an image bank and a secure search protocol to be able to download free images from the internet so that they can be used without restrictions in catalogues, promotions, social networks, etc. of the company where we work.

When a company designs its product catalogue, promotions, publications on the networks, websites, etc. it must consider that the content it finds on the Internet must be copyright-free.

When searching for content online, be it in any format, text, audio, video, image, etc. you must make sure that it is not protected by copyright that could prevent or penalize its dissemination.

If you want to use copyrighted content, you must know how to acquire it legally and at the cost indicated by the author or the platform that markets it.

During this WebQuest you will learn to differentiate the types of licenses for the use of digital content available on the network in different formats, the implications, responsibilities, and costs involved in each one.

In groups:

  1. Look for the different types of licenses and permits that exist and the obligations established by each one.
  2. Once you know the different types of licenses, look for royalty-free images on the internet that may be useful for the company to make publications on networks, promotions, catalogues, etc. They can be images of products, equipment, satisfied customers, facilities, etc
  3. Brainstorm to develop the protocol that the company should follow every time it accesses online content, specifying the precautions to be taken. Write the protocol with the steps to follow when downloading content from the network with maximum guarantees and without the risk of incurring illegalities. Also add a list of useful links to find the best free and quality content.
  1. You probably already take precautions when using internet content. The first thing you need to do is find out what types of licenses are available and the implications and responsibilities of each. Make an outline of it, which will be useful in the next step.


2. Now that you know the legal restrictions on the images and content that we can find on the web, it’s time to look for images that are useful to the company for its catalogue, promotions, publications on networks, posters, brochures, etc.

For now, you can check out these resources:

3. In part 4, you will have to write a protocol with the steps to follow to be able to download content from the Internet with maximum precautions and to be able to use it freely and disseminate it safely. To prepare it, brainstorm what this protocol should contain and what layout, illustrations, style, and format it should have. If you need brainstorming tips, use these links:

Reverse brainstorming – Miro Academy
What is brainstorming? Techniques and methods | Miro

4. Based on the best ideas that come out of it, write a protocol for the employee handbook with the steps to follow and precautions to take when searching for content on the networks. For any formal and style inquiries about the drafting of the protocol, you can consult the following links:



  • Know the different types of licenses and their implications.
  • Know how to use the contents of the web without incurring illegalities.
  • Knowing how to distinguish between free and paid content.


  • Be able to follow a protocol when downloading content from the network.
  • Be able to advise other people on the precautions to take when using online content.


  • Be aware that not all images found on the internet can be used indiscriminately.
  • Be aware of the authorship of content on the internet and the need for fair recognition or compensation for its authors.


All internet content has been created by someone who deserves the corresponding recognition for their work.

With this challenge, we hope that you have acquired awareness about the authorship of the contents available on the net and the legal restrictions that can protect them to ensure fair remuneration for their authors.

It is common for companies to create specific content about their products, facilities, offers, etc. From photos, to texts, designs, brands, logos, graphics, etc., which are generated to include in the company’s product catalogue, to offers or promotions, to upload to the networks, to publish brochures, etc.

These contents are created by the company and belong to the company; therefore, no other person should be able to use them without their consent, remuneration or acknowledgment of authorship.

Can you imagine one company that has the same logo as McDonald’s, BMW, Adidas, or others? These companies have created these graphics and protected them so that no one else can use them to take advantage of their reputation, which has cost them so many years, efforts, and money to earn. Likewise, they must ensure that no company uses them by making certain modifications, sufficient to differentiate themselves, but mild enough to take advantage of their positive connotations.

During this WebQuest you will learn about protection, use and marketing of the digital content you create.

  1. Split into groups for working with content creation in different formats. One group for taking photos, one group for writing texts and one group for recording videos. If it is a big class a group can be created for creating a new logo or visual identity for the enterprise.
  2. Once the material has been prepared, each group will investigate the way and the cost to protect the images, text, and video with the aim that they cannot be used, plagiarized, modified, or commercialized by third parties without the corresponding consent or acknowledgment of authorship.
  3. Once the process to be followed to protect the rights has been identified, each group will make a presentation to show the rest of the class the material produced, the way to protect it and the cost it would involve.
  4. As a conclusion, a general discussion will be opened with all members of the class and it will be decided whether, depending on the cost, it is worth protecting this material before publishing it.
  1. Based on examples of publications on the net that you find from other companies, you will have to create original content for commercial purposes in image, text, and video format with the aim of publishing them on the PE website or on its social net; to illustrate visits, to send to customers, collaborating entities, etc.
  2. Once the graphic material has been produced, you will have to research how to protect it, the different degrees of protection and the costs involved. You can visit the following websites to find information:


3. Each group will show their content and prepare a presentation in PowerPoint or any other presentation software to explain to the rest of the class the different degrees of protection of their specific format (image, text, and video) and the cost that would be involved. Each member will explain part of their work so that everyone participates in the exhibition. You can consult the following links to prepare the presentation:

4. Once the different levels of protection for each format and the costs involved have been determined, it’s time to decide together what to choose. For this reason, discuss and reach a consensus as to whether it is worth protecting digital contents, what content should be protected, what should not be protected and why. A secretary should be appointed to take minutes of the meeting and collect the conclusions.


  • Know the different types of restrictions that protect the copyright of digital content in different formats.
  • Knowing how to protect our own original content according to our objective: improving our reputation on the web, creating a professional profile, marketing a certain product, monetizing our creations, etc.
  • Know the cost involved in using certain contents.


  • Be able to generate content for commercial purposes.
  • Be able to advise other people on the different types of licenses.


  • Be aware of the authorship of any content on the net.
  • Become aware of the need for fair recognition or remuneration for the authors of the content of the net.

The internet is an inexhaustible source of resources of all kinds, but before using them and to avoid possible legal conflicts, it is essential to be aware of the authorship and its restrictions of use.

Similarly, the net is a speaker of infinite scope for our creations, which with one click can be spread around the world but, at the same time, can also be copied, plagiarized, or manipulated by unauthorized people.

It is very important to protect the content we generate to prevent anyone from harming or profiting from it without our consent, recognition, or compensation.