Creation of an image bank and a secure search protocol to be able to download free images from the internet so that they can be used without restrictions in catalogues, promotions, social networks, etc. of the company where we work.
When a company designs its product catalogue, promotions, publications on the networks, websites, etc. it must consider that the content it finds on the Internet must be copyright-free.
When searching for content online, be it in any format, text, audio, video, image, etc. you must make sure that it is not protected by copyright that could prevent or penalize its dissemination.
If you want to use copyrighted content, you must know how to acquire it legally and at the cost indicated by the author or the platform that markets it.
During this WebQuest you will learn to differentiate the types of licenses for the use of digital content available on the network in different formats, the implications, responsibilities, and costs involved in each one.
2. Now that you know the legal restrictions on the images and content that we can find on the web, it’s time to look for images that are useful to the company for its catalogue, promotions, publications on networks, posters, brochures, etc.
For now, you can check out these resources:
3. In part 4, you will have to write a protocol with the steps to follow to be able to download content from the Internet with maximum precautions and to be able to use it freely and disseminate it safely. To prepare it, brainstorm what this protocol should contain and what layout, illustrations, style, and format it should have. If you need brainstorming tips, use these links:
4. Based on the best ideas that come out of it, write a protocol for the employee handbook with the steps to follow and precautions to take when searching for content on the networks. For any formal and style inquiries about the drafting of the protocol, you can consult the following links:
All internet content has been created by someone who deserves the corresponding recognition for their work.
With this challenge, we hope that you have acquired awareness about the authorship of the contents available on the net and the legal restrictions that can protect them to ensure fair remuneration for their authors.
It is common for companies to create specific content about their products, facilities, offers, etc. From photos, to texts, designs, brands, logos, graphics, etc., which are generated to include in the company’s product catalogue, to offers or promotions, to upload to the networks, to publish brochures, etc.
These contents are created by the company and belong to the company; therefore, no other person should be able to use them without their consent, remuneration or acknowledgment of authorship.
Can you imagine one company that has the same logo as McDonald’s, BMW, Adidas, or others? These companies have created these graphics and protected them so that no one else can use them to take advantage of their reputation, which has cost them so many years, efforts, and money to earn. Likewise, they must ensure that no company uses them by making certain modifications, sufficient to differentiate themselves, but mild enough to take advantage of their positive connotations.
During this WebQuest you will learn about protection, use and marketing of the digital content you create.
3. Each group will show their content and prepare a presentation in PowerPoint or any other presentation software to explain to the rest of the class the different degrees of protection of their specific format (image, text, and video) and the cost that would be involved. Each member will explain part of their work so that everyone participates in the exhibition. You can consult the following links to prepare the presentation:
4. Once the different levels of protection for each format and the costs involved have been determined, it’s time to decide together what to choose. For this reason, discuss and reach a consensus as to whether it is worth protecting digital contents, what content should be protected, what should not be protected and why. A secretary should be appointed to take minutes of the meeting and collect the conclusions.
Licenses, permissions, and copyrights:
The internet is an inexhaustible source of resources of all kinds, but before using them and to avoid possible legal conflicts, it is essential to be aware of the authorship and its restrictions of use.
Similarly, the net is a speaker of infinite scope for our creations, which with one click can be spread around the world but, at the same time, can also be copied, plagiarized, or manipulated by unauthorized people.
It is very important to protect the content we generate to prevent anyone from harming or profiting from it without our consent, recognition, or compensation.